Consume Content

Your investigation into your niche and topic never stops. Once you discover your category, the SIMPLE Online Business Model relies on your continued efforts to learn. By staying in touch with your customers, their problems, and your own ideas, your business will stay relevant, and you’ll always have something to talk about.

There are three ways I investigate daily:

1. Consuming

2. Connecting

3. Creating

Let’s discover why these are important.

Consuming

You do not have all the answers.

Harsh, right? But sometimes, we dadpreneurs need to step down from our towers, even if our kids keep putting us up there. We can only be masters of our niche if we are also ardent students.

Consuming content from other industry leaders, educators, and news sources will help you become the topic expert your customers need.

You don’t have to spend hours each day consuming content, but don’t skip this step.

I recommend finding

• experts,

• a community

• news sources

for your niche.

Find ten experts on your customer’s preferred social media platform, and check their content daily. Bookmark them in your internet browser, preferably in a dedicated folder. The same goes for communities. Locate at least three active communities and participate. Lastly, select a few niche-specific news outlets or newsletters and read their stories.

Between these three things—experts, communities, and news—you’ll become and stay a master of your niche.

Table of Contents

(click on the lesson titles to go there)

1. Introduction

   1. Meet Your Instructor

   2. Simple Online Business Model Overview

2. S - Select Your Niche

   1. Overview

   2. Your Customer

   3. Their Problem

   4. Your Solution (or Category)

   5. ACTION STEP: Choose Your Niche

3. I - Investigate Your Niche Daily

   1. Consume (Content)

   2. Connect & Create

   3. ACTION STEP: Set Your Investigation Routine

4. M - Market Your Expertise

   1. Comment

   2. Curate

   3. Create FRAMEworks

   4. Create With Experiences & Resources

   5. Set Your Schedule

5. P - Package Your Knowledge Into Lead Magnets

   1. Decide On Your Lead Magnet

   2. Design Your Lead Magnet

   3. Deliver Your Lead Magnet

   4. ACTION STEP: Create Your Lead Magnet

6. L - Lever Your Email List

   1. Reflect Email Method Pt. 1

   2. Reflect Email Method Pt. 2

   3. ACTION STEP: Write an Email

7. E - Educate Your Customers With Digital Products & Services

   1. Books

   2. Courses

   3. Services

   4. ACTION STEP: Outline Your First Product